Jonathan Valin articulates that there are three types of audiophiles: 1) those who are interested in the absolute sound, 2) those who are interested...
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John Hoffman has posted a review of the Zu Audio Mission cables ($299-$399) at Positive Feedback Online. His conclusions:
ZU Audio latest cable is certainly an unusual product, as the geometry is unique to the market and its performance exceeds its price. I find it refreshing that a wire manufacturer is willing to lay their cards on the table and tell you how their product is developed, instead of giving perspective customers a slight of hand routine drawn from pseudo-scientific jargon. The fact that ZU Audio gives WL Gore credit for the wire geometry that has been adapted to the Mission interconnects shows the credibility of the personnel behind the company.
The combination of high quality materials and a excellent fit and finish means that the company is making a genuine effort to produce a high quality product that sells for a reasonable price. The performance of the Mission wire package is impressive, and all three pieces performed equally well in my system. The Mission wires certainly meet all the standard parameters that hobbyists often use to judge cables. This wire has plenty of deep and tight bass, it images well, high frequency information is not ragged, and the sound stage is evenly spread out. Yet there is more to what a great set of cables should do, and that is allow the listener to suspend disbelief, and experience the context of the musical performance. I enjoyed the expressive personality of these wires, and appreciate the ability of these cables to make that emotional connection to the music. In the end, this is what great audio products do, and the Mission wires are undeniably that.
You can read the full review here.