BAFTA Selects Dolby 3D for London Showpiece Theatre

The Princess Anne Theatre sits at the heart of the BAFTA headquarters building. The state-of-the-art cinema equipped with premium digital projection facilities seats more than 220 people and plays host to many leading industry events.

“BAFTA is committed to embracing the ever-changing world of film and with the dramatic growth we are seeing in digital 3D features, it is vital that BAFTA offer a premium experience for its 3D screenings,” said Keith Fawcett, Head of Technical Services, BAFTA. “We chose the Dolby 3D system because it produces the most fantastic 3D images without having to change our screen or degrade our 2D presentations. Also, with Dolby’s reusable 3D glasses, BAFTA continues its mission to be environmentally friendly.”

The Princess Anne Theatre projection room at BAFTA already boasts a selection of Dolby digital cinema equipment, including a Dolby Digital Cinema server and Dolby Show Library, Dolby DMA8Plus Digital Media Adapter, and Dolby CP650 Cinema Processor. The addition of Dolby 3D Digital Cinema brings a stunning and realistic extra dimension to the 3D content shown in the theatre.

“We have been proud to be involved with the work of BAFTA for many years,” said Julian Pinn, Manager, Business Development, Dolby Laboratories, “and the choice by the Academy to add Dolby 3D Digital Cinema to their already excellent facilities reinforces their commitment to providing the very best screening and presentation facilities at 195 Piccadilly.”

About Dolby 3D Digital Cinema

Dolby 3D Digital Cinema technology provides an efficient and flexible solution designed to deliver a superior 3D experience. Dolby 3D utilizes a standard white screen and delivers a consummate 3D experience from every seat in the house. Additionally, Dolby Laboratories provides cost-effective and environmentally friendly passive reusable 3D glasses. Dolby’s 3D solution uses a unique full-spectrum color-filter technology licensed from Infitec that provides realistic color reproduction and extremely sharp images.

About Dolby Laboratories

Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby innovations enrich entertainment at the movies, at home, or on the go. Visit http://www.dolby.com for more information.

Certain statements in this press release, including statements regarding the performance, features, reliability, and capabilities of Dolby 3D Digital Cinema; the potential benefits and cost savings that studios, exhibitors, and audiences may derive from Dolby 3D Digital Cinema; and the anticipated market acceptance of Dolby 3D Digital Cinema systems are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management’s current expectations. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: risks that Dolby 3D Digital Cinema systems may not perform as anticipated; risks associated with building market acceptance of, and demand for, digital cinema and 3D digital cinema in general, and for Dolby 3D Digital Cinema in particular, by filmmakers, studios, postproduction facilities, cinema operators, and audiences; competition risks for digital and 3D theatre technologies; rapid changes in technical requirements for movie theatrical playback technologies specifically and entertainment technologies for movies in general; risks associated with developing proprietary technologies and products based on "open standards"; risks associated with the health of the motion picture industry in general; risks associated with developing, maintaining, and strengthening relationships with industry participants; and other risks detailed in Dolby’s Securities and Exchange Commission filings and reports, including the risks identified under the section captioned “Risk Factors” in its most recent Periodic Report on Form 10-Q or 10-K. Dolby disclaims any obligation to update information contained in these forward-looking statements, whether as a result of new information, future events, or otherwise.